In continuation with Domestic Violence Awareness Month, I decided to post Women's Aid's most recent advertisement CUT: The Movie which concerns the life of a woman who is struggling in an abusive relationship. Women's Aid, a charity organization which strives to put a stop to domestic violence, provides women whom are in abusive relationships with help and guidance to get out of a hostile and endangering situation. The English charity also provides networks in which women can converse with one another and find ways to end the battle against sexual assault. CUT: The Movie is Women's Aid most recent campaign in promoting the issue of Domestic Violence. The film or advertisement stars Kiera Knightley, a well known actress whom agrees that domestic violence is a crime that is rarely spoken about. In regards to the film, Knightley states "I wanted to take part in this advert for Women's Aid because while domestic violence exists in every section of society, we rarely hear about it. We may not think we know someone who has experienced domestic violence, but this does not mean that it is not happening."
The film focuses on the life of a young woman whom appears to be an actress. A she returns home from a long day on the set, she arrives to find her boyfriend eerily waiting for her to return to their apartment. As she opens the front door, she finds the mirror to be shattered (due to her boyfriend's fit of rage), and blood to be scattered all over the table. She notices and this and kindly offers the man a towel for his "wound". Shortly after, her boyfriend questions what the young woman has done throughout the day. His begins to raise his voice and quite suddenly slaps the woman across the face with the towel that she had given him out of kindness. Immediately, the young woman states "that this was not in the script." But sooner or later, the woman is thus grabbed by the hair, called a whore, and kicked repeatedly to ground until the screen zooms out of what appears to be an empty set. Their is no director or crew are in sight. The only characters involved in the final scene are the man, Knightley's character, and the audience whom is supposedly viewing the scene. All you can hear are the shrieks and repeated cries of "I did not ask for this." from the woman whom is being repeatedly kicked. At the clip's ending, a question is imposed towards the audience by stating "Isn't time that someone called cut?"
I believe that it is important for online websites like YouTube to present advertisement campaigns like CUT: The Movie. Advertisements like this shall inform the general public of how real the issue of domestic violence really is. Although, many have argued that this clip is too graphic, I find that this clip shouldn't have been softened up or tamed in any other way. The violence should not be glamorized or covered up. Domestic violence is a real issue that many women deal with everyday. In fact, according the advertisement, 2 women die from domestic violence every week. CUT: The Movie provides truth to what often occurs in many abusive relationships. The violence is real, even off the screen. I feel that CUT:The Movie is an effective advertisement, thus it shall gain the attention of many viewers. This advertisement could serve as "wake up call" to many women and help them seek the help and guidance they need to get out of an abusive relationship. Knightley praises Women's Aid by stating " Without the services provided by Women's Aid, many more women could be at risk of being killed, yet without donations the charity may not exist this time next year. Please donate £2 a month to Women's Aid to help save lives." Wouldn't you agree that isn't it time that we strive to put an end to domestic violence
According to Women's Aid website, the film or advertisement can be viewed in local cinemas or on online websites like YouTube.
To make a donation or for more information about the film, visit CUT:The Movie on Women's Aid website!
May the force be with you!
Lauren
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